HATCH THE
BAD IDEA.
Find a roll. Find a roof.
Make it everybody's problem.
- The pigeon gets a name
- Build our little nest online
- Prepare the first unrolling
A FEATHERED MENACE ON SOLANA
SMALL BIRD.
BIG SHEET
ENERGY.
One pigeon. Two wings. Zero self-control.
We're taking this whole city off the rails.
And off the roll.
✳ 100% PIGEON. 0% REGRETS.
WANTED FORPUBLIC
UNROLLINGAPPROACH WITH BREAD
UNROLLINGAPPROACH WITH BREAD
01 / THE LOREA COMPLETELY UNNECESSARY ORIGIN STORY
SOME BIRDS
CHASE BREAD.
HE CHOSE
CHAOS.
a different kind of paper hands ↗
IT STARTED WITH ONE ROLL.
Somewhere above the city a pigeon found a roll of toilet paper. A normal bird would have flown past.
This was not a normal bird.
One rooftop became ten. Ten became the whole block. By sunrise the city was wrapped. And a legend had hatched.
No grand purpose. No secret mission.
Just a bird that really committed to the bit.
THE ENTIRE CITY WAS A CRIME SCENE.ONE BIRD.
INFINITE POSSIBILITIES.
INFINITE POSSIBILITIES.
02 / THE ROLL MAPFOLLOW THE UNRAVELING
THIS IS HOW
WE ROLL.
Every questionable idea starts somewhere.
Ours comes in four very soft layers.
HATCH THE
BIRDS OF
A FEATHER.
One bird is a nuisance.
A whole flock is a movement.
- Bring the flock together
- Open the meme floodgates
- Turn lurkers into legends
WRAP THE
INTERNET.
New roofs. New mischief.
A spectacular paper trail.
- Community meme missions
- Unreasonably good bird art
- Make some very loud friends
ABSOLUTE
BIRD MODE.
By now the paper is everywhere.
And we're just getting started.
- Let the flock shape the story
- Keep the chaos creative
- Find an even bigger roll
✳ THE FINE PRINT
No fixed dates. No wild promises. Just a direction and a suspicious amount of toilet paper.
03 / FIND YOUR FLOCKTHE INTERNET COULD USE MORE BIRD
BAD IDEAS.
GOOD
COMPANY.
A flock of beautifully unhinged people.
A shared love for extremely dumb birds.
Your kind of place.
YOU DON'T NEED WINGS.
JUST A QUESTIONABLE SENSE OF HUMOR.
JUST A QUESTIONABLE SENSE OF HUMOR.
YOU MADE IT TO THE END OF THE ROLL.STILL HERE?